Tuesday, March 24, 2020

A quien le importa... just kidding, production of Rubí

Hola a todos,

     I hope you are all well and staying safe. I am not really motivated right now but hopefully, I make a good blog post. 

     I want to talk about the production of the newest Rubí. The telenovela was produced by W studios and Lemon studios for Televisa. It is part of Televisa's Fábrica de Sueños where they take some of their most popular telenovelas and remake them from a more modern perspective in less than 30 episodes. The original story was written by Yolanda Vargas Dulché while this one was written by Leonardo Padrón.
     I knew I had to watch this telenovela because all of Padrón's telenovelas are amazing. He took this opportunity to write a series that served as both the retelling of the original story and a sequel. He wrote in an Instagram post "En esta adaptación me permití imaginar la vida de Rubí 20 años después de su apogeo como la gran devoradora de hombres que fue."*
     By the author setting the telenovelas in two different times, there were some special effects that were added during post-production to portray the future. One being the technology, I think that everything stayed practically the same except for TVs and phones. Other than that, the transitions of times were obvious with the change in the characters' looks. What I liked was the use of lighting and color scheme that was created during production. Since Rubi's life was destroyed, 20 years later she is a very dark and angry woman and it shows with the lighting, color scheme and setting that they chose for the future. When she is young and she has that hunger to take over the world, the lighting and settings were more alive and colorful. 
    In an interview with Leonardo Padrón published by Produ, the author states "Rubí covers the power duel between the female and the male universes, having ambition as the center of the story about a woman who uses her beauty to rise, while she uses "men as steps". Even so, it is a story aligned with times of female empowerment, because what stands out is Rubí´s intelligence and sagacity to reach her goals" I think the author does a good job showing this throughout all the telenovela, but it is more relevant in the end. Rubí was able to have the life she wished for after 20 years of suffering and she is able to do so without having a man at her side. 
      The music in the telenovela was also magnificent. The intro song is a remake of "A quien le importa" which I'm sure is a very old song, but the version I listened to when I was a kid was Thalia's. It is a pretty catchy song, they made it more modern and it was sung by the main actress. I think the song is a good match for the female empowerment message that Padrón was trying to express. As Dr. A said in the intro songs lesson, it's best when they take the songs from the original telenovela and do a remake. I'm not sure what the intro song for the 1968 version was, but for the remake in 2002, it was "La Descarada which is also a good fit for the plot, but it is sung from the viewpoint of the men she seduced. Either way, I really love "A quien le importa" and I think that the lyrics were a better fit for this remake/sequel. Here is the translation of the song, so you understand why its a good song for female empowerment:
People point me out.
They point their fingers at me.
They whisper behind my back.
But I don't give a damn.
What does it matter to me
if I'm different than they are?
I don't belong to anybody.
They're not my owner.
I know they criticize me.
I'm sure they hate me.
Their envy rots them from inside out.
My life offends them.
Why is that?
It's not my fault.
My ways insult them.
My destiny is for me to decide.
And, that I'll choose for myself.
Who cares what I do?
Who cares what I say?
This is the way I am, and I'll keep being this way
I'm never gonna change.
Who cares what I do?
Who cares what I say?
This is the way I am, and I'll keep being this way
I'm never gonna change.
Maybe it's my fault
for not being like the rest.
But, it's too late
to change now.
I stand firm on my convictions.
I'm reinforcing my position.
My destiny is for me to decide,
and that I'll choose for myself
Who cares what I do?
Who cares what I say?
This is the way I am, and I'll keep on being this way.
I'm never gonna change.
Who cares what I do?
Who cares what I say?
This is the way I am, and I'll keep on being this way.
I'm never gonna change.

     The production value of the telenovela was really good, the mansions they used, the sceneries in Europe, everything was extremely detailed and beautiful. Also, one of the characters was an amputee, which means that there was a lot of effort put in pre-production to be able to prepare Kimberly Dos Ramos for those scenes. Overall, it was a very well-produced and entertaining telenovela.

*In this adaptation I allowed myself to imagine Rubi's life 20 years after her triumph as the seductress she was" ... translating is HARD.

Stay safe! - Nicole

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